I have learned a tremendous amount in regards to creating a
good business plan while conducting research on Susan Ward and Paul Heyworth.
While currently writing my own business plan, I have taken these things and
applied them to my plan.
Susan Ward said that your business plan should be written
with an investor in mind. This means that I should make sure my business plan
is promising to people that may possibly put money behind my company. With that
in mind, I made my plan progress through the years showing promising numbers in
revenue. My company has high goals and we will strive to achieve every one of
them. I believe that I am on the right track to successfully securing investors
for my company.
There are a few sections that I think are key for the investor
to read. Starting off, the Executive Summary and the Company Description are
the first two sections an investor will read when looking at your business
plan. They both should be very detailed and descriptive.
The Competitive Analysis is another section that is key for
an investor to read. This section A listing of the top competitors along
with a description of each, as well as an explanation of how your business will
create competitive advantage above these adversaries. If you have creative ways
to surpass the completion in your market, then that information should be in
this section.
