As the world advances in technology, many companies are making an effort to become more efficient at Digital marketing and marketing via social media sites. Social media has become the gateway for companies to connect directly to their consumers.
Every time I log onto my computer and get onto the Internet, I see advertisements all over the place. From the ads on Facebook and Twitter, to the RSS feeds that I have subscribed to, I come across a lot of different companies trying to reach out to the consumer market. As a consumer, I find it very beneficial that companies are now utilizing the Internet more to connect with consumers. A lot of times, people may not be able to go to a store to see what is on sale, or what special deals are being offered. Now you can subscribe to certain companies email lists and RSS feeds, which are constantly updated if used right.
“Open conversations generate loyalty, sales and most of all, learning… for both sides”. Seth Godin
In his bestselling book Seth Godin coined the phrase Permission Marketing, indicating a shift in control to the consumer. Marketers must earn the right to communicate to customers. This is done over time, bit by bit, by drip-feeding valuable communications to customers in return for their most valuable asset - their time (Millar, 2010).
The next time you log onto your email, social media site, etc… Take a few minutes to see how companies are attempting to reach out to you in the form of digital marketing.
Also, here is a Video that goes further in depth into Digital Marketing.
Reference:
Millar, M. (2010, December 12). What is digital marketing? not just another channel to market [Web log message]. Retrieved from http://www.inpharm.com/digital-pharma-guide-2010/digital-marketing-not-just-another-channel-market
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