Music Industry Trends

Over the past five years, the industry has been effected by, and been forced to adapt to changes in todays society. The industry has gone through many changes from early television, broadcast radio, compact discs, and the most recent being mp3 (MPEG-1 or MPEG-2 Audio Layer 3) players. One of the biggest trend changes in society that has impacted the industry has been the use of the Internet by consumers. The Internet has had an impacting change on the way society communicates through a wide variety of social media networks. Social media has affected the music industry, its artists, and fans all over the world.

There are a social media networks such as YouTube, Facebook, and MySpace, which took society by storm when they first were created. It was not known nor expected that these sites would affect the industry like it did. These sites are now the breeding grounds for artists to promote new material and interact with their fans across the world. This has opened doors for anyone who has dreams of being in the industry because now, they can own their own mini studios and record music themselves. In 2009, more than 50 percent of the Grammy awards went to independent artists (Hopkins, 2009).

Being a recent college graduate receiving my Masters Degree in Entertainment Business, I will be well prepared to take on the industry with confidence, poise, and ambition. South Carolina State University and Full Sail University have both given me the education background and experience that i will need to be successful. I will always remember the lessons learned and the experiences that I went through. This year, I will be launching my company Big BAX Productions, LLC and will be looking to establish myself in the entertainment industry.

Hopkins, D. (2009). Why artists need social media. Still Indie,

Retrieved January 28, 2012 from http://www.stillindie.com/2009/06/artists need-social-media.html